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Simplicity: How To Stop Failing

Overcomplication Hurts Us:

• It’s my personal opinion that it is the overcomplicating of nutrition and fitness that got us here… (obesity epidemic!)
• Poke around the internet for approximately 10 minutes…
• That should be all it takes before you see an ad for a nutrition plan, pill, potion, fitness trainer, water with magic fairy dust that make you fart perfume… Blah blah blah
• The health and wellness space is complicated on purpose…
• Because they WANT YOU to fail… They want you to bounce from plan to plan…
• With Clovis, my ultimate goal is to help you simplify your life… Period.

Simplicity = Sustained Success. Mainstream Health & Wellness: The Average woman tries at least 7 different “diet plans” in her lifetime… Some women try many more… Why? … CONFUSION SELLS!

• The internet is an endless sea of “experts” and “gurus” who claim “their way” is the “only way”…
• If you Google "fat loss” you’ll get 418 million results…
• But as you Clovis folks know… the science of fat loss could not be simpler…
• What does this tell us?
• "Simple" doesn’t make money…
• The industry is counting on your plans failing…
• They want you to fail!
• So you keep spending money on the next fad… Over and over…
• Buying products all along the way…
• They study your behavior and they market to you based on your past behavior…
• The main principle with all of these programs is to "Overcomplicate!"
• Make it more difficult than it needs to be…
• The more confusing, the better, so you feel like you NEED them…
• You couldn’t possibly succeed without their genius guidance…

Mainstream Fitness Protocols: Have you ever noticed how all the Fitness DVD programs look a lot like a dance instructor teaching choreography? Why do you think that is?

• So you need the video to get the workout in!!
• You can’t possibly remember that entire workout from memory…
• And that’s the whole point… They want to make you an addict…
• Every day, for 30 days, 60 days, 90 days…
• You’re hitting the play button, you’re seeing their Logo in your face…
• Your kids are seeing the logo…
• Your partner is seeing the logo...
• It’s the ultimate trick for brand awareness…
• You’ve been brainwashed for decades that you need a Hip Hop Abs program to get any results…
• And yet nobody gets sustained results this way!
• And millions of people keep buying!!
• It’s insanity…
• How many people in Clovis thought I was nuts when I said “stop working out"
• And then you lost 40, 50, 60, 70 pounds!!! Just with simplified nutrition!
• That’s it, everybody! Simple.
• Take a long walk each day… For free. Without an instructor.
• For an average, everyday person, who’s not trying to be an athlete…
• Minimum Effective Dose:
• • Two 30 minute resistance training workout per week.
  • 2-3 aerobic threshold training sessions per week.
  • That’s it. And you don’t even have to pay me for that advice!

Mainstream Nutrition Protocols: These are usually sold to you using the terms “challenge” or “reset"... This is a lie, right from the start!

• What do we know about people and dieting?
• They don’t want to give up their favorite foods!
• They really, really, don’t…
• The “challenge” and “reset” words...
• What are these here for?
• These keep you in your comfort zone!
• Because they don't carry "permanence!"
• They make you feel comfortable because your brain thinks, “this is just temporary! I can do anything for 30 days!”
• In your head, this is a sweet deal!
• In the marketers head, this is a sweet deal!
• Why? Because you’re going to finish your “challenge” and go straight back to your old ways, gain all the weight back, and they say shit like…
• “Well, I’ll do another Whole 30 challenge in a few months! You know, I’ve got my sister’s wedding coming up in February so I’ll just wait…”
• Again… This is insanity everybody!
• It’s crazy people behavior!!!
• What’s the Minimum Effective Dose for Nutrition? For the average person?
• It’s easy...
• Take the Food Pyramid, turn it upside down…
• • If we take the most commonly eaten foods in America… wheat, corn, soy, sugar, dairy, and industrial vegetable oils…
  • and make them the LEAST commonly consumed foods in America.
  • The healthcare epidemic goes away entirely!